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Founder Friday: Davielle Jackson, Femi Secrets

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Women’s health is often a hush hush subject – but it shouldn’t have to be. We should be able to talk openly about our problems and any solutions we’ve discovered for those problems.

Davielle Jackson decided it’s time for no more secrets! Through her startup, Femi Secrets, she wants to open up the conversation about women’s health. Femi Secrets’ product, Pretty Panty, is eco-friendly, biodegradable, and safe for all ages – helping women feel comfortable and confident. Davielle hopes to extend her brand to more products for women, and to establish a forum for women’s health discussions.

What’s next for Femi Secrets? The launch of a subscription-based model, manufacturing facility, and growth right here in Buffalo.

Learn more about Davielle and 2017 Winner Femi Secrets in today’s Founder Friday!

How did your startup, well, start up?

We started up when one of my childhood friends told me she had a problem and no product on the market could solve it! We went to work on helping her.

What does your startup do?

Femi Secrets is a feminine care company providing healthy, eco-friendly products and ultimate confidence to women.

When was the ‘aha’ moment for your startup when you realized this could actually work?

When I went to Walmart stores and spoke to the managers, and everyone wanted it in their store as soon as possible.

What has been the biggest accomplishment for your startup to-date?

The biggest accomplishment is being able to help other women and young ladies who suffer from the same condition my friend did.

Goals for the next year? Three years?

Scale up to $20M in revenue, build our own manufacturing facility, and captivate the international market.

Why Buffalo?

Buffalo is focused on economic stimulation and driving businesses. We have seen the growth in this city and want to be a part of it.

How do you do it? What drives you?

We want all women to have access to healthy feminine care products. Women empowerment is our life!

What advice would you give to aspiring entrepreneurs?

Work within your passion – once you work with the things you love and believe in, there is absolutely no stopping you.


Tags: Founder Friday, Year 4

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