Skip to content

Brand Identity Architecture

Podcast

John B Johnson, Identity Architect, discusses how to optimize your brand identity to directly benefit your marketing efforts, product development, and more. Listen to John’s tips on why your branding needs to be more than a logo, and how a small studio helped 43North Y7 Portfolio Company, ShearShare!

ABOUT JOHN

John B. Johnson, hailing from Cleveland, Ohio, is the founder of “a small studio.” He is a passionate advocate for building communities and helping individuals understand their unique identities to better engage with the communities they belong to. With a background in architecture and an MBA, John brings a unique perspective to branding and design, focusing on identity and authenticity.

THE INTERVIEW

In this exciting episode, our very own Senior Marketing Manager, Justine Palkowski, had an insightful chat with John B. Johnson, the mastermind behind a dynamic studio. They delved into John’s wealth of knowledge about nurturing startups and budding companies to build powerful brand identities. John sheds light on the pivotal role authenticity and distinctiveness play in crafting compelling brands, delving into the journey of unraveling founders’ personal stories and viewpoints. Here are the essential takeaways from their enlightening conversation:

  • Start Early: John emphasizes that startups don’t necessarily need a logo to start selling. Testing, validating, and selling can be done without a logo. Authenticity and a unique story matter more than a logo at the initial stage.
  •  
  • Consistency is Key: John stresses the importance of consistency across all touchpoints, from websites and mobile apps to presentations and branding materials. Consistency builds brand equity and trust among customers and investors.
  •  
  • Investing in Brand Equity: When scaling a startup or seeking investment, having a solid brand identity is crucial. Startups should invest in building brand equity early on to ensure their growth aligns with their authentic identity.
  •  
  • Timeframe: Building a solid brand identity takes time. John suggests that the process generally takes around 8 to 12 weeks to establish a foundation. However, a longer timeframe of 6 months is often needed for a more comprehensive and impactful branding journey.
  •  
  • Community and Authenticity: John praises Buffalo’s startup ecosystem and its emphasis on community and authenticity. He sees tremendous potential in cities like Buffalo and Cleveland to create unique, authentic, and successful entrepreneurial ecosystems.

3 STEPS TO DEVELOPING BRAND IDENTITY 

RESOURCES

Apply: 43North Accelerator Program
John’s Instagram: @johnbcreating
a small studio Instagram: @asmallstudioco
a small studio website: asmallstudio.com


Have a question or a  topic you’d like to suggest? Email us here

Want to be a guest? Apply here.


Tags: Latitude, Podcast

More blog posts

group photo of five 43North summer interns standing under balloons
Summer Internship Applications Are Now Open!

Buffalo’s most sought-after internship experience is back! The 43North Summer Internship Program is now accepting applications through March 7, 2024. Immerse yourself in exclusive opportunities, from sitting in on meetings with founders to shaking hands with top-tier investors. Contribute to the growth of Buffalo by helping us bring the world’s fastest-growing companies to our vibrant

From Financial Instability to $1M Investment

In this compelling episode of the 43North podcast, we unravel the remarkable journey of Kredit Academy, a 43North Y9 portfolio company that recently relocated to Buffalo, New York. Founder Evan Leaphart, drawing from his own struggles with credit card debt at the age of 18, shares how this pivotal moment ignited the creation of Kredit

Peddling Forward: Building a Community with KAV

In the realm of innovation and community building, KAV’s founder, Whitman Kwok, sits down with Justine Palkowski, Senior Marketing Manager, on our Latitude podcast. Freshly welcomed into 43North’s Y9 cohort, Whitman unfolds the narrative that brought KAV to Buffalo – a journey brimming with resilience, technological marvels, and a commitment to community that resonates deeply