Skip to content

Mastering Your Inbound Pipeline with The Gist


In this episode, CJ Maurer, the driving force behind The Gist, a dynamic inbound marketing agency headquartered at Buffalo’s iconic Seneca One Tower, joins forces with the 43North team. Together, they explore the intricate world of mastering your CRM to supercharge sales through the dynamic landscape of inbound marketing.


The Gist is your ally in aligning growth strategies with core operating systems, enhancing marketing, sales, and service exclusively for B2B companies on the HubSpot CRM. They optimize functions to attract, engage, and delight customers organically and at scale.


CJ demystifies inbound marketing, an approach distinct from traditional ads. Inbound marketing leverages tactics such as content creation to offer value, prompting prospective customers to initiate contact for more information and kickstarting the deal pipeline. 

This customer-centric approach works because you’re offering up free value and showcasing your expertise before the customer even commits. This helps to build a trusting relationship with the customer and, ultimately, higher conversions. But don’t be fooled, this isn’t an overnight sales tactic. Inbound marketing can take months of work and consistency before you start seeing results. But once you do, you’ll wonder why you weren’t doing it before. 


Explore the power of your CRM’s automation tools, transforming your inbound marketing into a perpetual, 24/7 sales engine. Again, this long-term commitment requires patience and strategic nurturing, which are pivotal for long-term success.


Cj says that founders who are getting started with inbound marketing should talk to their sales and executive leaders to uncover crucial metrics. Capturing pertinent data in your deal pipeline can enhance both customer and team experiences. 

If you’re ready to dive into your inbound marketing journey or need help enhancing the functions within HubSpot, reach out to CJ and The Gist team.


The Gist:
Twitter: @thegist

Connect with CJ: LinkedIn

Tags: Inbound Marketing, The Gist

More blog posts

group photo of five 43North summer interns standing under balloons
Summer Internship Applications Are Now Open!

Buffalo’s most sought-after internship experience is back! The 43North Summer Internship Program is now accepting applications through March 7, 2024. Immerse yourself in exclusive opportunities, from sitting in on meetings with founders to shaking hands with top-tier investors. Contribute to the growth of Buffalo by helping us bring the world’s fastest-growing companies to our vibrant

From Financial Instability to $1M Investment

In this compelling episode of the 43North podcast, we unravel the remarkable journey of Kredit Academy, a 43North Y9 portfolio company that recently relocated to Buffalo, New York. Founder Evan Leaphart, drawing from his own struggles with credit card debt at the age of 18, shares how this pivotal moment ignited the creation of Kredit

Peddling Forward: Building a Community with KAV

In the realm of innovation and community building, KAV’s founder, Whitman Kwok, sits down with Justine Palkowski, Senior Marketing Manager, on our Latitude podcast. Freshly welcomed into 43North’s Y9 cohort, Whitman unfolds the narrative that brought KAV to Buffalo – a journey brimming with resilience, technological marvels, and a commitment to community that resonates deeply