Come together with marketing leaders and industry disruptors for a day packed with insights and strategies at Buffalo’s iconic Seneca One Tower. All levels are welcome—whether you’re looking to refine your brand strategy or stay ahead of the latest marketing trends.
What’s Included:
- Keynotes & Breakout Sessions: Hear from top experts and gain actionable insights into both digital and traditional marketing strategies.
- Workshops: Get hands-on with strategies to elevate your brand, engage customers, and build lasting loyalty.
- Networking: Connect with fellow marketers, entrepreneurs, and innovators in Buffalo’s thriving business community.
Agenda
8:30 AM:
Registration, Coffee & Networking
9:00 AM:
Welcome & Opening Remarks
9:30 AM:
“Threading the Needle: Crafting a Brand That Endures” with Dave Horesh, Oxford Pennant
10:05 AM:
“Scoring Big on Social Media: Strategies to Win Your Audience’s Attention” with Kelsey Sweet, Buffalo Bills
10:40 AM:
“Content on a Budget: Real-Time Tips for High-Impact Marketing” with Lauren Spoth, The Buffalo Creative
11:15 AM:
“Mastering the Funnel: SEO and Digital Marketing That Converts” with Mary Owusu, Sprint Marketer
11:50 AM:
“Effective Outreach to Media Outlets” Panel with Chelsea Lovell (WIBV News 4), Lian Bunny (Buffalo Business First), and Mike Petro (The Buffalo News); Moderated by Thea Pecht, M&T Bank
12:25 PM:
Closing Remarks
12:30 PM:
Networking Lunch