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Small Business

Marketing Summit

Get ready to optimize your marketing strategies with the 43North Small Business Marketing Summit powered by M&T Bank!

📍  Seneca One, 1 Seneca St, Buffalo, NY 14203, USA
🗓️  2/26/2025 – 8:30 am – 3:30 pm
🙌  Hosted by: 43North and M&T Bank

What to Expect

Keynotes & Panel Discussions: Thought leaders from both digital and traditional marketing sectors will share actionable strategies for 2025 and beyond.

Informative Sessions & Workshops: Attendees will explore a variety of topics, including customer engagement, data-driven marketing strategies, brand building, and advertising innovations across digital and traditional platforms.

Networking Opportunities: Connect with leading marketing professionals, innovators, and community members from across the region.

Event Schedule

​8:30 AM – 9:00 AM – Registration

9:00 AM – 9:30 AM – Welcome

9:30 AM – 10:00 AM – Dave Horesh, Oxford Pennant – Threading the Needle: Crafting a Brand That Endures

10:05 AM – 10:35 AM – Kelsey Sweet, Buffalo Bills – Scoring Big on Social Media: Strategies to Win Your Audience’s Attention

10:40 AM – 11:10 AM – Mary Owusu, Sprint Marketer – Mastering the Digital Funnel: SEO and Email Marketing That Converts

11:15 AM – 11:45 AM – Real-Time Creation

11:50 AM – 12:20 PM – Panel on Effective Outreach to Media Outlets

  • Chelsea Lovell, WKBW
  • Mike Petro, Buffalo News
  • Lian Bunny, Buffalo Business First
  • Moderated by Thea Pecht,  SVP of Corporate Communications, M&T Bank

12:25 PM – 12:30 PM – Closing Remarks

12:30 PM – 1:30 PM – Networking Lunch

1:30 PM – 2:30 PM – Post-Event Wrap-Up

Frequently Asked Questions