branding
“Threading the Needle: Crafting a Brand That Endures” with Dave Horesh, Oxford Pennant
Dave shared insights on building brands that stand the test of time. This session offered a unique opportunity to gain valuable perspectives on creating lasting brand identities.
social media
“Scoring Big on Social Media: Strategies to Win Your Audience’s Attention” with Kelsey Sweet, Buffalo Bills
Kelsey shared her knowledge on capturing and retaining audience interest in the ever-evolving social media landscape. Attendees gained actionable strategies to enhance their social media engagement and effectively connect with their target audience.
content creation
“Content on a Budget: Real-Time Tips for High-Impact Marketing” with Lauren Spoth, The Buffalo Creative
Lauren delivered key strategies for maximizing marketing efforts with limited resources. Attendees learned practical, real-time tips to elevate their content marketing game efficiently and effectively.
digital marketing
“Mastering the Funnel: SEO and Digital Marketing That Converts” with Mary Owusu, Sprint Marketer
Mary guided attendees through the intricacies of SEO and digital marketing strategies that drive results. With a rich background as a Professor of Marketing and Information Systems at Canisius and a seasoned digital strategist, Mary brought a wealth of knowledge to the table. This workshop delved into actionable insights and proven techniques to enhance online presence and boost conversion rates.
media panel
“Effective Outreach to Media Outlets” Panel with Chelsea Lovell (WIVB News 4), Lian Bunny (Buffalo Business First), and Mike Petro (The Buffalo News); Moderated by Thea Pecht, M&T Bank
Local media professionals shared what makes a great pitch, how to build relationships with journalists, and how to land media coverage.
