It’s another episode of Latitude Live! Featuring Bethany Deshpande, founder of 2017 43North $1M winner SomaDetect. Host Nate Benson chats with Bethany about life prior to SomaDetect, having most of the degrees, getting the idea for SomaDetect, growing a business in a male-dominated industry and more.
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Springboard 2025: A Big Boost for WNY’s Entrepreneurial Ecosystem
We’re excited to announce that 43North is once again partnering with Springboard, a program designed to fuel new energy, ideas, and momentum across Western New York’s startup community. What is Springboard?Springboard is more than just a funding opportunity—it’s a call to action. The program supports ecosystem builders who are designing activities, hosting events, and creating

Leaving Your Ego at the Door: Lessons from Startup Chaos With Brian Hirsch
Leaving Your Ego at the Door: Lessons from Startup Chaos With Brian Hirsch

Why Startups Fail at Sales (and How to Fix It) with Andrew Goldner
Andrew Goldner on Why Startups Fail at Sales (and How to Fix It) Most founders don’t fail because they build bad products—they fail because they sell to the wrong people at the wrong time. On this episode of Latitude, we sat down with Andrew Goldner, CEO and co-founder of GrowthX, to talk about why